فارسی فارسی  English English  

 

Third Tourism Branding Seminar & Festival

November 14-15, 2012

 

The Focus of the Seminar:

  • Creativity in and Engineering of the Brands of Tourist Destinations
  • Creativity in and Engineering of the Brands of Tourism-Related Companies
  • Creativity in and Engineering of the Brands of Tourism Products and Services

The Topics of the Seminar:

 

The Role of Creativity in Brand Architecture and Brand Engineering of

  • Tourist Destinations
  • Tourism-Related Companies
  • Tourism Products and Services

 

The Effects of Lack of Creativity on the Brands of  

  • Tourist Destinations
  • Tourism-Related Companies
  • Tourism Products and Services

Creativity in Advertising Tourism Brands Focusing on

  • The Role of Art (Cinema, Theatre, Music, …) in Introducing, Protecting, and Promoting Brands
  • The Role of Mass Media (Television, Radio, Journals …) in Introducing, Protecting, and Promoting Brands
  • Customer Retention via Creative Discourse, Proper Slogan, Appropriate Logo, and Relation Management
  • Holding/Attending National and International Tourism Fairs
  • Famous Sites and Celebrities

The Role and Status of Institutions, Standards, and Legal Structure in Protecting and Promoting the Brands of 

  • Tourist Destinations
  • Tourism-Related Companies
  • Tourism Products and Services

The Role of Creativity in Utilizing Human and Natural Factors in Tourism Branding Focusing on the Principles of 

  • Sociology
  • Demography
  • Psychology

Creative Branding and Competitive Advantage in

  • Tourist Destinations
  • Tourism-Related Companies
  • Tourism Products and Services